That is very little used in the way it could be

[account_disabled]

I think that part of Branding is something. And the second, which seems to me would be more to do an evaluation or an analysis of how the universities themselves are doing it in each school, is in the listening part. The professors, students, researchers, are there on the networks, and they are talking, they are conversing (sometimes they are tearing each other apart, but it is super interesting to see how they talk to each other and how they are talking about the university itself.

So, there you can also have a mapping. these Special Data universities, these faculties are speaking well of the school and are talking about this problem. These people, well, are complaining a lot and they seem to be a majority, and there is no one from the faculty or from the same school that you are rebutting with something positive, so there is probably a major problem there. In this matter of finding the red lights and green lights, I think networks are very important.



So, if we go a little more into the networks as such, the most important ones, which would be Twitter, Instagram and Facebook, the fact that universities are, in a certain way, obliged to have them must have its advantages and disadvantages. What would you say they would be? Indeed, precisely what we were talking about. That is, those who can do listening are not just us. it is anyone who wants to pay for the tool or have it free for a while. Just by entering the name of the university, blogs, mentions on social networks and more will appear. 

[TBustah!]