Engagement (ER) is one of the main

[account_disabled]

Engagement (ER) is one of the main ranking factors on Instagram. These are audience contacts with the profile. The more users are interested in your account, the more time they spend viewing stories. ER storis takes into account: user reactions to stories on Instagram; responses (messages) in Direct; clicking on a sticker (survey, question, slider, test); coverage of storis; click back to stories. The standard formula for the average ER of one post is calculated as follows: The standard formula for the average ER of one post is calculated as follows: Let's talk about methods that help raise interest in the account.





About those that are used today by C Level Executive List influencers, as well as about the built-in assistants in Instagram - application stickers. They work perfectly with users of the most visually oriented social network. 1. Quick reactions on Instagram The request to send a reaction to the story is outdated and everyone is tired of it. However, they gained momentum in the fall. Surprisingly, quick reactions still work today, and they are used too actively by both bloggers and brands on Instagram. What are the reactions to storis: growing interest revitalization of Direct profile. Reactions with visualization: Request for reactions in Stories Fig. 1.







Requesting reactions in Stories ( @yogaevgesha , @totallyblond , @sebova , @kochut_wood ) Opinion leaders are still asking for feedback on stories from subscribers to increase activity in Direct. The more communication in Direct, the more likely it is that the network's algorithms will show users the next post. It should be remembered that quick reactions today are opened by swiping up on stories, if they are not hidden by profile settings. 2. Arrow or call to click on the next story If you are subscribed to opinion leaders on Instagram, then you have probably come across: "Click further to learn more" .