They demand exclusive products

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The seek to be recognized differently  and commodity products are not the preference today. strange the mass market is dead welcome to the world of singularities. The above is stated by Seth  and he also proposes that... The current has changed direction and the mass as the engine of our culture has disappeared forever. The end of the masses is not the end of the world but it does represent an enormous change. Seth Godin That is why your strategy must be aimed at making your client feel different to personalize the service to have a tactic not only for each segment but a tactic for each client.


These are the four forces that Seth Godin says are the most significant factors that are changing what we do Job Function Email List and what we are willing to accept First force creation is amplified. Second force Wealth allows us to do whatever we want and we want to be weird. Third force Marketing is much more effective at reaching the rare ones. Fourth force Tribes are better connected. 4. Observe the Consumer from their own habitat It is not enough to watch your client while they buy you must follow them stealthily throughout their entire journey you must be close to them where they operate and if possible.





Sleep with them to understand them better. Today products should not be created behind a desk or locked up in a company we should go out into the streets get to know consumers environments to create proposals that are more tailored to their needs. You must discover your Consumers Insight know what really moves them to purchase why they buy understand their most intimate motivations and know them deeply so that when choosing they choose your brand above the others. Consumer Insight Brands must not only make products they must also work on making that emotional connection with customers to satisfy.

[TBustah!]