Subsequently Carrying Out a Remarketing Campaign

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Search campaign With search campaigns, text ads appear on the Google search results page. The ad can appear in the first 4 positions or in the last 3. To create an ad it is necessary to bid on keywords related to your product or service, so that when a user performs a search the ad is activated. The advantage of this type of campaign is that it allows you to impact users who are showing an active interest in your products or services. Shopping campaign The ideal campaign for e-commerce, as it allows you to promote the products of your online business on the Google network.



Through Google Merchant Center, you set up your product feed , missing any key attributes, and link it to Google Ads . Your product will be displayed in Phone Number List a more visual way where you will see a photo of the product, a title, the price and the name of the store, among others. If what you are looking for is to increase sales, we are your agency. Display campaign It is a more visual type of campaign since it allows you to use creative resources such as images or videos throughout the Google Display Network, which includes millions of websites. With this type of campaign you can apply audience segments to your resource groups to impact the desired users and thus be able to improve your results .









Images, better known as banners, can be uploaded in different sized formats to adapt to the locations of each website. Video campaign The type of campaign you need to run video ads on YouTube and Google video partner websites and apps . As in Display campaigns, you must segment by audience groups, depending on the objective you want to achieve with this campaign. There are many formats with which to impact your audience: Skippable in-stream ad Non-skippable in-stream ad bumper ad Discovery video ad masthead ad discovery campaign This type of campaign can reach a potential audience of 3 billion customers and improve performance in Google Ads through graphic ads.

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